Skip to content

ready to tease

Everything before the first post.

The announcement, the artwork, the tone of voice, and the people who have to agree before it ships. This is where most of the work actually is.

active

The release is out. Everything answers at once.

Posts are publishing on schedule, comments and DMs are arriving across three platforms, and someone needs to know what already went out. That is one screen, not five tabs.

past · archived

What actually worked.

The release is out. Now the recap campaign, the thank-yous, and the numbers that tell you what to do differently next time.