ready to tease
Everything before the first post.
The announcement, the artwork, the tone of voice, and the people who have to agree before it ships. This is where most of the work actually is.
Collektivs models an event as a lifecycle and changes shape along it. Same product, three modes — because the build-up, the release and the wrap-up need different things from a tool.
ready to tease
The announcement, the artwork, the tone of voice, and the people who have to agree before it ships. This is where most of the work actually is.
active
Posts are publishing on schedule, comments and DMs are arriving across three platforms, and someone needs to know what already went out. That is one screen, not five tabs.
past · archived
The release is out. Now the recap campaign, the thank-yous, and the numbers that tell you what to do differently next time.